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5 harsh truths about starting a business

Fancy pictures of entrepreneurs living their day-to-day lives and being in a constant state of hustling can make the job seem a lot easier than it really is

But don’t let the fancy offices, strong networks and elite lifestyle fool you. Running a business is no easy job.

Here are 5 harsh truths about starting a business.

1. You will not have an overnight success

No matter how powerful your product is, it is going to take time before it gets anywhere near a success. Overnight success is a myth and it’s vital you realise this.

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Nothing worthwhile will come without effort. Despite the few viral stories you’ve likely seen of smart entrepreneurs who seem to have made it overnight, realise that these people are in the very small minority. Don’t ever rely on what is mostly a myth.


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